CHALLENGE

How do we best utilize Merrill Lynch’s extensive library of multimedia assets to allow students to develop a personal relationship with an otherwise monolithic name in finance? What solutions will help us bring this content to the forefront, creating a mosaic of video, podcasts, images and PDFs?

SOLUTION

JWT INSIDE partnered with Merrill Lynch to develop meetmerrill.com: an experiential, multimedia portal that immerses students into the culture, people and programs at Merrill Lynch, while lifting the candidate experience beyond the traditional Campus Careers site.

RESULTS

The site is unique in the campus recruiting space, generating buzz both internally and externally. Analysis showed incredible traffic with higher than average visitor durations, which is remarkable considering we launched during a turbulent year for banks.