CHALLENGE

Many clients often wonder where their candidates are coming from, what media channel is performing best and which channels they should be allotting their dollars to.

SOLUTION

We created JWT INSIDE Track™, a digital dashboard that allows us to track the productivity of our clients’ communications programs. This tool monitors the effectiveness of the media we are using, enabling the elimination of ineffective channels and the maximization of efficient ones. It can track any job posting, direct e-mail campaign, billboard, radio spot, newspaper ad, brochure or online banner.

RESULTS

Once the information is compiled and analyzed via our tracking engine, it can be viewed by media channel, client groups or departments and even by job category. A major Fortune 500 client has been using JWT INSIDE Track™ in tandem with their ATS to generate applications-to-clicks conversion rates and pinpoint the all-encompassing cost-per-hire.