Instant gratification is the way of the world today. Whatever people want, from their online purchases to the pizza they ordered, they want it NOW. Chatbots, which are pre-programmed and scripted chat partners that don’t require a human to respond to you, are the epitome of instant gratification online.

Chatbots are all about responding in the NOW. They’re becoming more and more popular in the commercial world and could soon be facilitating applicant relations in the recruiting sphere as well. When a potential new hire is interested in a position, they will undoubtedly have questions. Some of these questions are probably common and could be easily answered by a chatbot.

According to The Economist, “Users should find bots smoother to use, … and talking to bots may be more appealing than dealing with a customer-support agent of a bank or airline.” Chatbots have several customization features that use artificial intelligence to come up with informational responses to the questions users ask them. Let’s say you’re browsing the internet one evening and come across a job posting. You read the description and have a few questions you’d like answered before applying to the job.

Suddenly, a chatbot pops up, ready to talk:

Bot: Hi. We’ve noticed you recently clicked on our job posting for our Social Media Manager position. If you’re are interested in having a recruiter contact you about this position, please provide your name and email address.

You: I’m interested in the position my name is: Nick Miller, email: nicmill@gmail.com

You: Is this a full-time position?

Bot: The Social Media Manager position is a full-time.

You: Do y’all offer benefits?

Bot: If offered the position, yes, you’ll receive full benefits. (Further details will be provided by a recruiter.)

You: Okay, cool.

Bot: Thanks for your interest in the position. I’ll pass along your information and someone will be in contact shortly!

And that’s pretty much the gist of it.

The chatbot becomes a frontline communicator for your company and provides an immediate bridge connecting a potential new hire to the recruiter. This gives the recruiter strong leads for the position and gives the prospect instant answers, hopefully all gratifying, about the position before they apply. Ted Livingston, the founder of messaging app Kik, expects ‘instant interaction’ to dominate. He predicts that, “Businesses won’t just have phone numbers and web pages, but bots too. Restaurants could take orders via instant message—as some do already in China.”

Chatbots can be utilized as a tool to interact with every person that lands on your page and can be beneficial to a company and the recruiter by helping attract the right talent. It can also make the company look more transparent to the potential new hire by offering no-strings-attached answers as they consider applying.

What is your experience with chatbots? And what do you think their place might be in your recruiting efforts? Share your thoughts with us in the Comments section. And if you need help with your online communication strategy, reach out to us at www.conversations@jwt.com.

A proud Atlanta native known for being a doer, mover and shaker at JWT Inside. There is nothing Alec enjoys more than well thought-out plans, strategy and organization. No matter your project big or small he will prioritize, organize and ensure everything is being done to the best of quality. He tends to show more love towards his Boston terrier Abe than most humans. But at the end of the day he is just a travel obsessed, media junkie, cheese connoisseur, sauce boss & wanna-be jack of all trades!