Want to hear something amazing? You can quickly boost half of your employees’ ability to do great work just by understanding one simple personality trait—introversion. By knowing how introvert employees become successful, you can provide them the tools they need.

Pop culture tells us that an introvert is a shy or quiet person; someone who is perceived not to be ambitious. But that’s not really the case. Half of all people are introverted to some extent. All it means to be introverted is to feel refreshed by solitude, since spending time around lots of people requires energy.

That’s not to say that the best entrepreneurs are all extroverts, though. In fact, some of the most successful people on the planet—like Yahoo CEO Marissa Mayer, Microsoft’s Bill Gates, SpaceX CEO Elon Musk, Author J.K. Rowling, and President Barack Obama—are all introverts. The way most introverts accomplish these feats is to spend their energy in giant bursts of effort and then recharge with planned alone time.

It’s precisely that type of planning that helps the employees who are introverts succeed. This half hour radio segment talks about how to understand what your introvert employees need, how to help them to do their best work, and how to give them the resources they need to be successful. Have any strategies you’d like to share? Let us know at conversations@jwt.com.


Olivia Landau lends expert knowledge and technical fluency on digital best practices, quality assurance, social media, knowledge sharing, email marketing, and popular internet culture.