Here at INSIDE, we’ve always believed that effectively telling the story of your culture is the best way to boost your employer brand and attract the right talent. Now we see Amazon CEO Jeff Bezos backing up the importance of narrative by banning PowerPoint presentations from executive meetings. Bezos cites neuroscientists who say that the human brain is hardwired for storytelling. Along with Bezos, Elon Musk and Richard Branson also don’t use bullet points to communicate ideas, because they’re rarely a source of inspiration. Instead, the world’s most inspiring speakers focus on telling stories. By adding an element of emotion to your narrative and data, you’ll create the perfect recipe for a story that can reach potential candidates who want to feel a connection to your work culture.
Read more about how Jeff Bezos harnesses the power of storytelling here.
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