First impressions are everything, and if you intend to attract the best possible talent, then the hiring experience needs to reflect that intent by putting your best foot forward. Carefully and intentionally crafting a hiring experience is one of the best ways to do this.

We know by now that the candidate experience often begins with a job posting. And yet very few companies plan their job ads with consideration for the user experience. Too often job postings are either info-dump style walls of text or they’re full of cliche lines about looking for “self-starters with excellent communication skills”.

According to the author of this blog and co-founder of a UX Design school, the number-one goal of any job posting should be to set the tone and guide the expectations of candidates. He relays some really great insights into crafting a job posting, which is a strong first step in designing a candidate experience.



Olivia Landau lends expert knowledge and technical fluency on digital best practices, quality assurance, social media, knowledge sharing, email marketing, and popular internet culture.