JWT Specialized Communications Affiliates with G2G to Offer Interactive Marketing Services to the Education Sector
CONTACT:Jo Bredwell
JWT Employment Communications
212-210-1141
jo.bredwell@jwt.com
or
Idan Sims
Sims & Associates, Inc.
212 725-3838
idan@simsinc.com
New York, NY - August 3, 2006 - JWT Specialized Communications, one of the world's leading specialty marketing communications companies, has formed an affiliation with G2G, an interactive communications agency located in suburban Boston, Massachusetts.
G2G has over 11 years of online media design and marketing experience, with a special focus on the world of higher education. "We understand the complex strategic objectives that educational institutions face and the multitude of audiences they must address online," said Andrew Child, co-founder and principal of G2G. "We're very proud to be able to combine our knowledge of this sector with the world-recognized interactive and branding expertise of JWT."
"It's a winning combination of talents," said Ben Klau, Senior Partner at JWT Specialized Communications and Director of Interactive Solutions. "Higher education administrators and faculty can take advantage of G2G's experience and success advancing their specific communications goals, and at the same time have the benefit of JWT Specialized Communications' pioneering work in the area of brand management through the innovative use of interactive media."
G2G will continue to operate under the leadership of Andrew Child, whose creative and strategic work for institutions such as Boston College, University of Virginia's Darden Business School, Hamilton College, Dominican College, Goucher College, MIT and the Baltimore Collegetown Network has frequently been recognized by CASE, the Council for Advancement and Support of Education.
JWT Specialized Communications helps employers attract, recruit and retain staff through comprehensive advertising, marketing and employee communications services, measurement tools, consulting resources and strategic approaches to talent acquisition and management.
The agency has 32 offices across North America and internationally. It is a subsidiary of JWT, an agency of WPP (NASDAQ: WPPGY) that ranks among the oldest and largest full-service global advertising agencies.# # #