New Article Published on Authenticity in Employer Branding
CONTACT:
Erin Hughes
JWT INSIDE
212-210-1167
erin.hughes@jwt.com
NEW YORK – April 15, 2009 - Recently published in the April edition of Human Resource Management, Issue 11, article “Keeping it Real” provides insights on how authenticity will shape both internal communications to employees and external communications to candidates in 2009, authored by JWT INSIDE’s SVP Marketing & Digital, Tanya Krochuk and Digital Strategists, John Duffield and Pete Price.
“Today’s social trends and workforce dynamics can no longer be looked at separately. As the line between the workplace and the larger social environment continues to blur, connecting the internal with the external has become increasingly essential to leading organizations,” asserts JWT INSIDE.
At the start of 2009, JWT INSIDE collaborated with Trendspotting at JWT to connect the societal trends, published by JWT in their annual trends forecast, with the current workforce landscape to develop a set of actionable insights for 2009. This article focuses on the specific trend of authenticity – currently one of key importance to both consumer employment marketing.
To access this article visit the HR Management Report at: http://www.hrmreport.com/article/Issue-11/Technology-AND-E_Learning/Keeping-It-Real/
To learn more about how JWT INSIDE can help you implement the right employee engagement strategies, visit www.jwtinside.com.
ABOUT JWT INSIDE
JWT INSIDE is an employee relationship marketing agency which integrates recruitment advertising, branding, strategy and internal communications to help organizations advance employee engagement; creating award-winning work for many of the world's most admired organizations in the areas of talent acquisition, employer branding strategy and activation, internal communications strategy and execution, leadership communications and customized research. The agency has 12 hub offices as well as 8 satellite locations throughout North American, Europe and Asia-Pacific. It is a subsidiary of JWT, the world’s best-known marketing communications brand with a global network of more then 200 offices in over 85 countries. Parent company is WPP (NASDAQ:WPPGY)."
Erin Hughes
JWT INSIDE
212-210-1167
erin.hughes@jwt.com
NEW YORK – April 15, 2009 - Recently published in the April edition of Human Resource Management, Issue 11, article “Keeping it Real” provides insights on how authenticity will shape both internal communications to employees and external communications to candidates in 2009, authored by JWT INSIDE’s SVP Marketing & Digital, Tanya Krochuk and Digital Strategists, John Duffield and Pete Price.
“Today’s social trends and workforce dynamics can no longer be looked at separately. As the line between the workplace and the larger social environment continues to blur, connecting the internal with the external has become increasingly essential to leading organizations,” asserts JWT INSIDE.
At the start of 2009, JWT INSIDE collaborated with Trendspotting at JWT to connect the societal trends, published by JWT in their annual trends forecast, with the current workforce landscape to develop a set of actionable insights for 2009. This article focuses on the specific trend of authenticity – currently one of key importance to both consumer employment marketing.
To access this article visit the HR Management Report at: http://www.hrmreport.com/article/Issue-11/Technology-AND-E_Learning/Keeping-It-Real/
To learn more about how JWT INSIDE can help you implement the right employee engagement strategies, visit www.jwtinside.com.
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ABOUT JWT INSIDE
JWT INSIDE is an employee relationship marketing agency which integrates recruitment advertising, branding, strategy and internal communications to help organizations advance employee engagement; creating award-winning work for many of the world's most admired organizations in the areas of talent acquisition, employer branding strategy and activation, internal communications strategy and execution, leadership communications and customized research. The agency has 12 hub offices as well as 8 satellite locations throughout North American, Europe and Asia-Pacific. It is a subsidiary of JWT, the world’s best-known marketing communications brand with a global network of more then 200 offices in over 85 countries. Parent company is WPP (NASDAQ:WPPGY)."
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