Offerings. Solve.

There’s a conversation going on about your organization right now. Are you a part of it?

At JWT INSIDE, we offer employment communications solutions that place you in the center of this powerful and pivotal discussion.

EMPLOYER BRANDING
Hold an objective mirror to define your organization.

INTERNAL COMMUNICATIONS
Maintain top contributors through changes and growth.

TALENT ACQUISITION
Attract like minds to your mission and vision.

METRICS
Maximize ROI and quantify achievements.

Branding.

Challenge

The Employer Brand is a company’s reputation as an employer. It’s the first impression—and the net takeaway—of how people experience and express the connection a company shares with its people.

Solution

By managing Employer Brand, companies create a well-defined culture with momentum. We help clients define their Employer Brand through our proprietary Diamond Process™. It creates an EVP, a lasting promise a company shares with its people. From here, Brand Activation becomes crucial to your branding rollout. The brand launches internally and projects externally.

 
Insight

Your Employer Brand is both the beacon and the guiding principle that identifies those to hire, those to fire, those to reward and those to promote. Brand is a trust you earn between you and your people, an equity that pays off exponentially.


Internal Communications.

Challenge

How a company communicates internally is a reflection of how well it promotes the Employer Brand. Effective communications can change minds, challenge perceptions and sway the court of public opinion.

Solution

At JWT INSIDE, we craft communications that boost engagement, uphold reputation and foster Employer Brand evangelists. Internal Communications can enhance productivity, increase morale and boost the bottom line.

 
Insight

In the era of social networks, blogs and message boards, “private” information no longer exists. Internal challenges, inevitably, will enter the public’s attention. This makes the quality of your Internal Communications doubly important.


Talent Acquisition.

Challenge

Companies today have difficulty connecting with quality prospects. They struggle with the noise of mainstream advertising and an empowered social media, in addition to the wants & needs of candidates.

Solution

At JWT INSIDE, we create recruitment campaigns that candidates want to spend time with. That means promoting your Brand and reaching out in the mediums that make a difference.

 
Insight

Todays “best-fit” prospects care about what you can offer in honesty and the impact of your business in the world. It’s critical to craft communications with credibility to answer this demand. The top 10 percent of candidates today do not care about organizational jargon, self-serving communications, anything involving your company in vacuum.


Metrics.

Challenge

So often in the past, the success of recruitment campaigns or a branding push was measured in the haze of “awareness”. Clients accepted or rejected material built on nothing more than a hunch. No more.

Solution

At JWT INSIDE, we’ve designed a digital dashboard that delivers quantifiable results for every client investment. Our award-winning tool JWT INSIDE Track™ records the granular impact of campaigns—across all mediums—to give you instantaneous and comprehensive ROI.

 
Insight

We measure cost against clear success metrics. Then, we break it down on a project-to-project basis to maximize ROI and optimize client budgets. All these resources provide our clients with the ability to evaluate the success of money spent. It’s a level of real-time actionability that few to no one can match.


WHITE PAPERS & POVs

Top Trends for 2009

JWT INSIDE collaborated with Trendspotting at JWT to connect societal level trends with the preeminent organization’s communications dynamics and developed a set of actionable insights for 2009.

WHITE PAPERS & POVs

POV: Web 2.0/Social Networking

Web 2.0 is about “communicating”, not “advertising”. It describes any site, service or technology that promotes sharing, dialogue, connection and collaboration — not just of information, but of insights, experiences and opinions. Web 2.0 content is predominantly generated by users — and has broken out of the destination site into its own sites.

WHITE PAPERS & POVs

HCI: Employer Branding Learning Track

The Market for talent may already be the world’s most competitive; and it is intensifying daily in the face of aging workforces, lower unemployment rates and an inexorable demand for more skills, knowledge, experience and education. Talent branding, which goes beyond “employer of choice” marketing must be the cornerstone of any effective long-term recruitment and retention strategy.

CASE STUDY
WHITE PAPERS & POVs

POV: Job Boards

In today’s tough economic environment, many people are asking about the recruitment industry and the expected evolution of candidate behavior, especially as it relates to connecting the job seeker to the employer online.

CASE STUDY
ARTICLE

Activating Brand Culture

This anthropological view of brand as culture has gained significant currency as of late. Clearly there’s a one-to-one ratio between most admired brands and most admired cultures: think Apple, Ritz-Carlton, or Southwest. Everyone plays the role of customer at some point, and everyone knows what a great brand experience is. Employees do not turn this awareness off when they come to work.

CASE STUDY
NEWS

HR Executive Top Technology Product

JWT INSIDE Track™ is an applicant-tracking and measurement product for use by JWT INSIDE clients that’s designed to assess the cost-effectiveness of media-communication channels based on a URL-tagging system rather than self-reporting methods.

CASE STUDY

© 2009 JWT INSIDE