Capitalizing on the emotive capabilities of social media, this campaign focused around the concept of an employee blog – used as an internal communications tool, as well as a way to give perspective employees insight into working at CHOA. For the external launch we created a teaser campaign, followed by the ‘Reveal’ campaign, focusing on the six main video blogs on the homepage - from online and outdoor to bluetooth casting at tradeshow events. In its first month, the site received 3,691 unique visitors - with average length of time on the site over 3 minutes, 20,000+ page views and over 75 percent of all visitors being first time.
CHILDREN'S HEALTHCARE OF ATLANTA
ONLINE
OUTDOOR & BOOTH
WEB
POV: Blogging
Corporate blogs can be used to create an informal communication channel between companies and the general public, but if executed poorly, a corporate Blog can backfire. The Blog community demographic is highly educated and tech savvy, and will quickly sniff out Blogs being used as a veiled PR device.
HCI: Beyond the Logo
Like it or not, you already have an employee brand. The myriad of encounters your organization has had with employees, customers, and their community has left an indelible impression. In order to improve upon the resonance of your brand, you first need to find out what mental and emotional associations have already been created, both externally and internally. Are you ready to ask the tough questions that will uncover the emotional response to your brand?
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