Live Your Life on Purpose: that’s the message we utilize to strengthen internal ties and promote Catholic Healthcare West as an employer. This print campaign was well-received and utilized across the system, even though no facility is actually required to use the corporate campaign. Many individual facilities who participated had never previously allied with the corporate brand.
CATHOLIC HEALTHCARE WEST
WEB
Activating Brand Culture
This anthropological view of brand as culture has gained significant currency as of late. Clearly there’s a one-to-one ratio between most admired brands and most admired cultures: think Apple, Ritz-Carlton, or Southwest. Everyone plays the role of customer at some point, and everyone knows what a great brand experience is. Employees do not turn this awareness off when they come to work.
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