In the midst of building a new childrens hospital, Childrens Hospital of Los Angeles reached out to JWT INSIDE to build an advertising awareness campaign that reaches people of “affluence and influence” to help fund the $548 million dollar project. The resulting campaign featured imagery of real children whose survival and quality of life improved because of Childrens Hospital of Los Angeles. Board leadership is so pleased with the campaign, they are continuing the project through the completion of the new hospital in 2010.
CHILDRENS HOSPITAL OF LOS ANGELES
