Working closely to develop a site that captured the flavor of Dreyer’s culture, we increased the average user session length by 25 percent in the first three months. Time spent with the Careers and Culture content itself went up over 500 percent. Clearly, candidates became drawn to the valuable insight of the Dreyer’s employer story and the in depth career related information.
JWT INSIDE was honored with ten Employment Standard of Excellence awards in 2008 for the Dreyer’s Career Site, Boeing BCA Hourly Workers Microsite, JetBlue Bluetube, Expedia’s ERP site, Microsoft View<myWorld> site, Microsoft MBA Web site, Shell Technical Careers site, T.G.I. Friday’s Career Site, University of Michigan Health System Careers Site, and the U.S. Department of State Careers site.
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