“Launch Your Colleague” was the viral must-see of ’06, driving players to the MGS Landing Page and inviting professionals to reconsider Microsoft. We emphasized small studio creativity along with the big company benefits to create a unique, integrated campaign that dominated the 2006 Game Developers Conference (GDC).
We created an uncensored forum where Microsoft's techs can talk peer to peer. This candid take on company culture recently won the iNOVA Best of Show award…
In the last two years, marketers have made a mass foray into virtual reality, via the online world Second Life. By 2006, major brands from Coca-Cola, MTV and Dell to even Wells Fargo Bank had boldly staked out their territories — and the question became not whether, but when, others would follow suit.
Contact Us: CONVERSATIONS@JWTINSIDE.COM
