Did you know that, according to research, only 14% of organizations use advanced analytics to make talent decisions? Sounds crazy in a world where analytics and data are the bread and butter of optimization and efficiency! But it’s no surprise, as gathering and interpreting data for recruitment can be daunting. However, as technology advances, it’s important for Human Resources and Talent Acquisition departments to have a better understanding of these resources and how they can help track, hire and retain top talent.

In the recruitment process, it’s key to choose your data wisely. Begin with an overall recruitment goal and strategy. This will help you in tracking specific data points beneficial to achieving your overall goal. Using data-driven recruiting, you can track which devices job seekers use to visit your careers site; if and where applicants abandon the application process; where the applicant originally found you; and what brought them to your application system. Another benefit of data-driven recruiting is the ability to utilize predictive analytics. This method uses existing data to forecast what applicant volume will be in the future, allowing your organization to proactively plan accordingly.

Individual recruiters do not have to become analytics experts. Advanced recruitment software exists that gathers and generates data in a digestible way. Find one that works best for your team and offers a user-friendly interface with clear data reporting. If your team has extensive hiring needs, it may be beneficial to involve an HR data specialist. Recruitment software can provide a holistic viewpoint in recognizing trends and assist in making informed decisions on candidates transitioning to long-term employees.

As an agency, we work with our clients to gather and interpret data in order to plan recruitment strategies and help organizations hire top talent. By leveraging these new digital resources as a core part of our overall strategy, we are proactively positioning ourselves to help organizations find, evaluate and retain top talent across all markets.

How is your company using data to improve its recruiting? Join us at conversations@jwt.com

Christina Murphy currently works as an Account Manager out of JWT INSIDE Los Angeles. She offers 4 years of experience in corporate communication, employee activation, and internal communication strategy. Christina provides support to multiple accounts including retail, healthcare and finance. In her free time she works on her co-authored food blog, nathanandchristinamakefood.com.