It happens to the best of us. Work gets busy, and we let things slip. Or we are too wrapped up in the day-to-day of a campaign to see how it may appear to our audience. Branding inconsistencies can be a big problem. When a brand’s marketing materials and online presence are misaligned, it leads candidates to think that the company is not held to the highest standards. Here are 4 things you should steer clear of to keep your brand on track.